The program aims to help Hungarian businesses strengthen their competitiveness through technological, digital, and environmental renewal, providing even more favorable conditions than before for exporting and supplier small and medium-sized enterprises.

According to the most significant changes, the loan amount available can be up to 1 billion forints, the minimum required for asset purchases is reduced to 10%, and the proportion of construction costs can be up to 80%. If the project includes at least 30% digital or renewable energy development, up to 45% of the loan can be converted into a non-repayable grant. The loan program is being expanded to include a new target group: businesses with growth potential. The scheme operates in a so-called “one-stop combined” format: businesses can apply for a 0% interest investment loan at a single location, the MFB Points.
Each project still has 24 months to be implemented, which can be extended by an additional 6 months if justified. The National Champion loan program is available through the MFB Pont Plusz network until December 31, 2026.

The amended call for proposals can be found here: https://www.palyazat.gov.hu/programok/szechenyi-terv-plusz/ginop-plusz/ginop_plusz-1.4.5-25/alapadatok

Under the National Champions Advisory Program, within the framework of the GINOP Plusz-1.4.5 25 program, the Hungarian Economic Development Agency assists micro, small, and medium-sized enterprises applying for funding from the MFB with development consulting to support their organizational and technological renewal, help them capitalize on growth opportunities, and enhance their competitiveness.
In the National Champions Advisory Program, a portion of the loan can be converted into a non-repayable grant for businesses that successfully complete the advisory process.

Applications are available at https://nemzetibajnokok.hu/.

The National Champions Advisory Program is implemented under the priority project GINOP Plusz-1.1.1-22-2022-00001, titled "Providing Targeted Business Development Services for Micro, Small, and Medium-Sized Enterprises," within the framework of the Széchenyi Plan Plus program, with the support of the European Union.