The event gathered representatives from policymaking, business, academia, finance, business support organisations, and innovation ecosystems to explore ways of enhancing the competitiveness of small and medium-sized enterprises. Discussions focused on how SMEs can respond to changing economic and technological conditions.

The conference programme featured five thematic panels addressing key aspects of SME competitiveness. These covered the impact of artificial intelligence, robotics, and automation on business operations, the implications of the green transition for SMEs. In addition the contribution of universities, research institutions, and clusters to innovation and technology transfer and financing opportunities.

On the second day of the event, Tamás Fehérváry, Managing Director of Magyar Gazdaságfejlesztési Ügynökség (MGFÜ), delivered a presentation on the organisation’s activities, with particular emphasis on the Generational Transition Program. He introduced MGFÜ’s work in supporting businesses and highlighted the programme’s role in facilitating business succession and helping SMEs ensure continuity, preserve their long-term viability, and prepare for future challenges.

The conference focused on strengthening SME competitiveness through artificial intelligence, automation, sustainability, innovation partnerships, and access to finance.